All of the Following Are Pieces of Information Used During

question 113

Multiple Choice

All of the following are pieces of information used during the implementation phase of the strategic marketing process,except:

• A)organizational charts
• B)action memos with deadlines
• C)marketing research
• D)market potential studies

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Definitions:

Descriptive Theory

A system of ethical thought that describes the values at work within a social system.

Absolute Standards

Measures or criteria that are fixed and universally applied, regardless of context or situation.

Market Value Ethics

The ethical considerations involved in determining the fairness of prices and valuations in the marketplace.

Ethical Rules Of Conduct

Guidelines that govern the ethical and moral behavior of individuals and organizations in various professions.