The Information Needed for the Marketing Program,Step 3 of the Planning

question 25

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: 1) marketing mix actions and 2) __________.

• A)positioning studies
• B)market-product grids with targets
• C)detailed plans to execute the marketing program
• D)projections for future sales, expenses, and profits

---

Definitions:

Shoot The Messenger

A phrase describing the act of blaming the bearer of bad news for the news itself rather than addressing the source of the problem.

Health Care Benefits

Advantages or coverage provided by insurance or employers that contribute to the cost of medical care and services.

Major Reduction

A significant decrease or cutback in size, amount, or strength of something.

Indirect Strategy

A communication approach that presents the main message after providing explanations, justifications, or background information.