All of the Following Are a Potential Problems That Could

question 24

Multiple Choice

All of the following are a potential problems that could occur in the planning phase of a firm's strategic marketing process,except:

• A)Plans are based on great assumptions.
• B)Planners and their plans may have lost sight of their customers' needs.
• C)Too much time and effort may have been spent on analysis of data.
• D)Responsibility for planning and strategy development may be assigned to planners so that line operating managers feel no sense of ownership in implementing plans.

---

Definitions:

National Cultures

The set of norms, behaviors, beliefs, and customs that distinguish one country or population from another.

Host Cultures

The local culture, society, or community in which an individual or group from another culture comes to live, work, or study, influencing their acculturation process.

Cultural Analysis

The practice of examining the cultural characteristics of a society or social group to understand their customs, practices, and belief systems.

Observable Culture

Observable culture encompasses the visible elements of an organization's culture, such as behaviors, language, symbols, and rituals, that can be directly perceived by others.