The Use of Don Cherry as a Spokesperson in Molson's

question 11

Multiple Choice

The use of Don Cherry as a spokesperson in Molson's mini-kegs (or Bubbas) commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

• A)a celebrity spokesperson.
• B)a snob appeal.
• C)an appeal to pride.
• D)a sex appeal.

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Definitions:

Federal Outlays

The total spending by the federal government, including on defense, education, health services, and social security.

Fiscal Stimulus Package

Government measures, usually involving increased public spending and tax cuts, aimed at boosting economic activity during a downturn.

Federal Government

A system of government in which powers and responsibilities are divided between a national government and state or provincial governments.

Surplus Federal Budget

A situation where the federal government's revenues exceed its expenditures within a given fiscal period.