Which of the Following Pieces of Information Is Used in the Second

question 161

Multiple Choice

Which of the following pieces of information is used in the second step of the planning phase of the strategic marketing process?

• A)Corporate return on investment
• B)Market-product grids with ranked targets
• C)Revenues associated with each point of market share
• D)Trends in past and current revenues for industry and competitors in total and by segment

---

Definitions:

Multiculturalism

Multiculturalism is the coexistence of diverse cultures, where cultural differences are acknowledged and valued, often aimed at fostering inclusivity and diversity in society or organizations.

Flexible Work Design

An approach to work that allows for alternative schedules, locations, and duties to accommodate employees' needs.

Technological Force

Technological force refers to the impact that advancements in technology have on the economy, society, and organizational processes, often driving innovation and change.

Automation

Automation involves using technology and machinery to perform tasks with minimal human intervention, aimed at increasing efficiency and productivity.