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Discuss different measures by which marketing activity performance can be measured.
Ethnic Characteristics
Traits or features that are associated with or characteristic of a particular ethnic group.
Self-Concept
An individual's perception of themselves, including their beliefs, feelings, and thoughts about their own abilities, appearance, and value.
Criticism
The expression of disapproval of someone or something based on perceived faults or mistakes.
Self-Enhancement
is the tendency for individuals to adopt strategies or behaviors that serve to maintain or increase their self-esteem and overall view of themselves.
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