Marilyn Called the Butterball Hotline to Learn How to Prepare

question 112

Multiple Choice

Marilyn called the Butterball hotline to learn how to prepare her Thanksgiving turkey and dressing.The toll-free number that Butterball uses each holiday season to provide information on how to prepare turkey is an example of __________.

• A)interactive marketing
• B)multichannel selling
• C)inbound telemarketing
• D)outbound telemarketing

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Definitions:

Prospective Study

An observational study in which participants are followed over time to observe outcomes, such as the development of a disease.

Correlational Study

A research method that examines the relationship between two or more variables to determine if they move together in any way.

Ex Post Facto

A Latin term meaning "from after the fact," often used in legal contexts to describe laws that apply retroactively.

Observational

Pertains to a research method in which the investigator observes subjects without manipulating the study environment or the subjects themselves.