An Ad for Citrucel Fibre Supplement Claimed That in a Blind

question 204

Multiple Choice

An ad for Citrucel fibre supplement claimed that in a blind taste test,consumers preferred the taste of Citrucel to Metamucil 2 to 1.This ad is an example of _____ advertising.

• A)reinforcement
• B)comparative
• C)persuasive
• D)informative

---

Definitions:

Encoding Information

The process of converting information into a form that allows it to be stored in our brain.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Response

A natural, unlearned reaction to an unconditioned stimulus that occurs automatically without previous conditioning.

Conditioned Response

A learned response to a previously neutral stimulus through conditioning.