Reasons for Using the Internet as an Advertising Medium Include

question 154

Multiple Choice

Reasons for using the Internet as an advertising medium include each of the following EXCEPT:

• A)its video and audio capabilities.
• B)its ability to use animation.
• C)the way that the ads can link customers and advertisers.
• D)it reaches 99 percent of the homes in Canada

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Definitions:

CEO

Chief Executive Officer; the highest-ranking executive in a company, responsible for making major corporate decisions and managing the overall operations and resources.

Internal Revenue Service

The United States governmental body in charge of collecting taxes and enforcing tax legislation.

Experimentation

The act of conducting tests or trials to explore effects of actions or to discover new information, often used in research, product development, and problem-solving.

New Programs

Initiatives or sets of activities introduced within an organization or community to address specific goals or problems.