Coca-Cola Uses Cookies to Record and Understand a User's Web-Browsing

question 17

Multiple Choice

Coca-Cola uses cookies to record and understand a user's web-browsing habits and interests.They then use this information to decide which advertisements you see on a given webpage,to ensure they are most aligned with your interests.The concept is called:

• A)behavioural targeting
• B)social targeting
• C)online targeting
• D)habitual targeting

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Definitions:

Cash Dividends

Payments made by a corporation to its shareholder members from current or retained earnings, usually in the form of cash.

Liability

Obligations or debts that a business owes to external parties, which need to be settled over time through the transfer of economic benefits.

Stock Dividend

A dividend payment made in the form of additional shares rather than a cash payout, increasing the number of shares owned.