CoolMax Alta Is a Fabric Made by Dupont

question 22

Multiple Choice

CoolMax Alta is a fabric made by Dupont.It is used in the manufacture of exercise clothes because it keeps the user "cool and dry." The ads for the fabric in health and fitness ads convinced Kumar to buy a pair of socks made of the material.Since he had never before owned anything made of this fabric,Kumar was in which stage of the hierarchy of effects?

• A)trial
• B)diffusion
• C)innovation
• D)evaluation

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Definitions:

Behavioral Traits

Characteristics of an individual's actions and behaviors that are often consistent over time, such as habits, temperament, and reaction patterns.

Individualism

A social and political philosophy that emphasizes the moral worth of the individual and the importance of personal independence and freedom.

Collectivism

A cultural value or social outlook that emphasizes the good of the community, group, or society over the individual.

Id

In psychoanalytic theory, the part of the psyche that is the source of instinctual impulses and demands for immediate satisfaction of primal needs.