The Royal Bank Uses Different Flyers in Different Areas of Toronto

question 164

Multiple Choice

The Royal Bank uses different flyers in different areas of Toronto based on the ethnic and demographic makeup of those residents living in these areas.This type of customization is easy,because RBC is using a(n) _____________ approach to targeting these residents.

• A)direct marketing
• B)advertising
• C)a sales promotion
• D)publicity

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Definitions:

Personal Fable

A cognitive distortion often seen in adolescence, where the individual believes their thoughts, feelings, and experiences are unique and not understood by others.

Formal Operations

The fourth and final stage of Jean Piaget's theory of cognitive development, marked by the ability to think abstractly, logically, and systematically.

Piaget's Stage

Refers to one of the four stages in Jean Piaget's theory of cognitive development through which children progress from infancy to adolescence, acquiring new understandings and cognitive skills.

Political Philosophies

The study of fundamental questions about the state, government, politics, liberty, justice, and the enforcement of a legal code by authority.