The Best Approach to Budgeting Is Objective and Task Budgeting,whereby

question 191

Multiple Choice

The best approach to budgeting is objective and task budgeting,whereby the company determines its promotion objectives,outlines the tasks to accomplish those objectives,and:

• A)asks the ad agency for an estimate.
• B)asks the media to propose a program.
• C)determines the promotion cost of performing those tasks.
• D)determines what spending level top management will allow for the proposed program.