When Dell Computer Sells Made-To-Order PCs Via Its Website,it Is

question 79

Multiple Choice

When Dell Computer sells made-to-order PCs via its website,it is an example of which type of marketing channel?

• A)Direct channel
• B)Indirect channel
• C)Strategic channel alliances
• D)Marketing channel

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Definitions:

Price Takers

Firms or individuals who accept the market price as given and have no influence to change it due to their small market share.

Market Price

The prevailing rate at which a service or asset is traded in the free market.

Standardized Product

Goods or services that are uniform in quality and performance, allowing them to be interchangeable among consumers.

Market Share

The segment of a market dominated by a specific company or product.