When Microwave Ovens Were in the Introduction Stage of the Product

question 277

Multiple Choice

When microwave ovens were in the introduction stage of the product life cycle,some consumers were willing to pay exorbitant prices for the innovative ovens.Taking advantage of this strong consumer desire,marketers set the price for microwave ovens at the highest initial price that customers with a very strong desire for the product were willing to pay.Marketers of microwave ovens were using a _____ pricing strategy.

• A)skimming
• B)penetration
• C)prestige
• D)price lining

---

Definitions:

Dependent

Relying on someone or something else for support, sustenance, or aid, often used in statistics to describe a variable affected by another.

Medical Student Syndrome

A phenomenon where medical students perceive themselves or others to be experiencing the symptoms of the diseases they are studying.

Psychopathology

The study of psychological disorders, including their symptoms, etiology (causes), and treatment.

Diagnosing

The process of identifying a disease or condition based on its signs and symptoms.