All of the Following Are Correct Statements About How Firms

question 57

Multiple Choice

All of the following are correct statements about how firms are using social media to better serve customers,except:

• A)using Twitter to provide immediate answers to questions
• B)using Facebook to post helpful user manuals
• C)conducting an online focus group using Facebook
• D)switching to auto-generated responses

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Definitions:

Social Media Sites

Online platforms where users can create profiles, connect with others, and share content within a virtual community.

Audience Feedback

The evaluations, reactions, or responses from a group of people who have viewed or experienced a presentation, performance, or product.

Public Relations Problem

An issue that could negatively affect an organization's public image or relationships.

Negative Information

Details or facts that convey adverse, unfavorable, or detrimental qualities or outcomes, which can influence perceptions, decisions, or actions.