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Four types of price discounts are:
Kurt Lewin
A psychologist often considered the founder of social psychology, known for his field theory and change management theories.
Douglas McGregor
An American social psychologist best known for proposing the Theory X and Theory Y concepts in the management field, relating to different views on worker motivation and behavior.
Chester Barnard
An American business executive and author, known for his theories on management and organizational theory, emphasizing the importance of cooperative effort.
Martin Seligman
An American psychologist known for his work on positive psychology, well-being, and interventions to enhance happiness.
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