All of the Following Are Correct Statements About How Firms

question 57

Multiple Choice

All of the following are correct statements about how firms are using social media to better serve customers,except:

• A)using Twitter to provide immediate answers to questions
• B)using Facebook to post helpful user manuals
• C)conducting an online focus group using Facebook
• D)switching to auto-generated responses

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Definitions:

Conversational Ritual

Patterns or practices followed during communication that serve to establish or maintain social bonds.

Rapport Talk

Talk focused on sharing information about relationships.

Relationship Information

Data or details that describe the nature of interactions, connections, or associations between individuals or entities.

Low-Context

refers to communication styles where messages are explicit, direct, and detailed, typically requiring less interpretation based on contextual clues.