The Use of Brand Names Is Especially Important for Services

question 70

Multiple Choice

The use of brand names is especially important for services because of which unique characteristic of services?

• A)intangibility
• B)inseparability
• C)inconsistency
• D)invisibility

---

Definitions:

Conflict Over Scarce Resources

Disputes that arise due to limited availability of resources required by multiple parties.

Creativity

The ability to generate innovative ideas and solutions.

Management By Objectives

A management strategy in which employees and managers establish clear, specific objectives that are used to measure and guide performance and achievements.

Objective Attainment

The process of setting, pursuing, and achieving goals, which are often quantifiable and specific, within an organization or personal setting.