Mattel Has Contractually Agreed to Let Colgate Use the Barbie

question 113

Multiple Choice

Mattel has contractually agreed to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes.Colgate pays Mattel a fee for the use of the Barbie name and image.This is an example of:

• A)manufacturer branding.
• B)generic branding.
• C)reseller branding.
• D)brand licensing.

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Definitions:

Tort Law

An area of law that deals with civil wrongs, allowing victims to seek compensation for harm caused by the actions or negligence of others.

Negligent Misstatement

Providing false information carelessly or without reasonable grounds, causing someone else to suffer damage or loss.

Legal Liability

The legal responsibility to compensate for harm caused to another person or property, arising out of one's actions or failures to act.

Negligent Conduct

Behavior that falls below the standard of care expected to protect others from unreasonable risk of harm.