Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 81

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.This hierarchy consists of ______ categories.

• A)four
• B)five
• C)six
• D)seven

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Definitions:

Gendered Institutions

Organizations and structures in society that reproduce gender distinctions and inequalities through their norms, policies, and practices.

Feminist Theory

An extension of feminism into theoretical or philosophical fields, focusing on gender inequality.

Conflict Theory

A theoretical framework in sociology that views society as an arena of inequality generating conflict and social change, focusing on the disparities between social groups.

Sociological Definition

A concept or term as understood within the discipline of sociology, often involving the study of social behavior, culture, and institutions.