Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 135

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Many Canadian banks offering telephone or Internet banking would be example of:

• A)style changes
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Consolidate Manufacturing

The process of centralizing or combining the production operations and facilities to improve efficiency and reduce costs.

Flexible Technology

Systems or equipment that can easily adapt to changes in production volume, design, or process, enhancing a company's ability to respond to market changes.

Facility Costs

Expenses associated with the physical means through which a company operates, such as rent, utilities, and maintenance of buildings and equipment.

Tariffs

Taxes or duties to be paid on a particular class of imports or exports, affecting the price and demand for goods.