Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 75

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.A hospital that adds valet parking when you visit a family member who is being treated there would be an example of:

• A)supplementary-service innovations
• B)process-line extensions
• C)service-line extensions
• D)major service innovations

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Definitions:

Implicit Memory

A type of memory that enables individuals to perform tasks without conscious awareness of these previous experiences.

Explicit Memory

The type of long-term memory that involves conscious recollection of facts and experiences.

Neural Activity

The electrical and chemical processes within neurons that allow the brain and nervous system to function.

Neurons

Specialized cells transmitting nerve impulses; the basic building blocks of the nervous system.