Universal Concerts Is Planning on Bringing a Series of Concerts

question 107

Multiple Choice

Universal Concerts is planning on bringing a series of concerts to Canada next year.In order for its concerts to be a success,it needs to know that Western Canadians like country music and that a country music event in Eastern Canada is much more likely to have empty seats.This consumer behaviour requires Universal Concerts to segment its Canadian market according to:

• A)geographic and psychographic characteristics.
• B)demographic characteristics.
• C)lifestyle and demographic characteristics.
• D)usage rate and demographic characteristics.

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Definitions:

External

In a business or organizational context, external refers to factors, influences, or resources that originate outside of the organization.

Kolb's Models

Theoretical frameworks by David Kolb that describe the experiential learning cycle, involving concrete experience, reflective observation, abstract conceptualization, and active experimentation.

Fleming's Models

Educational models describing different learning styles, typically including visual, auditory, reading/writing-preference, and kinesthetic modalities.

Learning Styles

Refers to the theory that individuals have preferential ways of absorbing, processing, and retaining information, including visual, auditory, reading/writing, and kinesthetic modes.