A Group of Products That Are Closely Related Because They

question 74

Multiple Choice

A group of products that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range are referred to as a:

• A)product class
• B)product mix
• C)product line
• D)marketing mix

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Definitions:

Sensory Memory

The shortest-term element of memory, which stores impressions of sensory information after the original stimuli have ended, lasting for a very brief period.

Iconic Memory

A type of visual sensory memory that holds an exact copy of what is seen for a very brief period of time, usually under a second.

Partial Report

A method used in memory research where subjects are asked to recall only a portion of the information presented to them, demonstrating the capacity of sensory memory.

Capacity

The maximum amount something can contain or the ability to do something.