Some Companies Are Using Neuromarketing Techniques to Preview Several Versions

question 202

Multiple Choice

Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers,to understand which ones are most effective.The use of this technique would be commonly found in which stage?

• A)commercialization
• B)screening and evaluation
• C)market testing
• D)development

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Definitions:

Calming Reaction

A response that leads to a decrease in physiological or emotional arousal, often as a result of soothing stimuli or reassurance.

Multiple Sclerosis

A chronic autoimmune disease affecting the central nervous system, leading to various neurological symptoms.

Myelin

A fatty substance that forms a sheath around the axons of many neurons, increasing the speed at which electrical impulses propagate along the nerve cells.

Glial Cells

Non-neuronal cells in the central and peripheral nervous systems that provide support and protection for neurons.