Many Services-Marketing Experts Suggest That Creating and Delivering New Services

question 108

Multiple Choice

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

• A)for labour-intensive, interactive services, the actual providers (the service delivery staff) are part of the customer experience and thus are part of the innovation
• B)most service companies focus on creating only incremental improvements
• C)most service companies focus on continuous innovation
• D)the new-service development process is often easy for the service customer to observe

---

Definitions:

Requirements Contract

A contract in which one party agrees to supply as much of a good or service as the other party needs during a specified period.

Bilateral Contract

A type of contract involving two parties where each party has made a promise to the other.

Promise

An assurance given by one party to another, agreeing to do or not do something specified in the future.

Consideration

Consideration is a fundamental principle in contract law, referring to something of value exchanged between parties as part of an agreement.