Verve Creates High-End Personalized IPhone Cases That Use Diamonds,gold,and Platinum

question 110

Multiple Choice

Verve creates high-end personalized iPhone cases that use diamonds,gold,and platinum that appeal to very wealthy individuals.Which is their likely segment strategy?

• A)Economies of scope.
• B)Economies of scale.
• C)Mass marketing.
• D)Mass customization.

---

Definitions:

Health Protection

Strategies and actions aimed at safeguarding the health of the population by preventing and controlling diseases.

Healthy Living

A lifestyle that enhances physical, mental, and emotional well-being, often involving regular exercise, a balanced diet, and stress management.

Social Well-being

The aspect of an individual's overall well-being that involves meaningful social relationships and activities, community involvement, and a sense of belonging.

Mental Well-being

A state of well-being where an individual realizes their own abilities, can cope with the normal stresses of life, can work productively, and is able to make a contribution to their community.