A New Local Coffee Shop Has Noticed That in Town

question 38

Multiple Choice

A new local coffee shop has noticed that in town there is a Tim Hortons,McDonald's,and Starbucks all competing for individual's daily coffee purchase.They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic,fair-trade option.As the local coffee shop is just initiating the segmentation and targeting process,what has the local coffee shop just completed?

• A)Recognized a need.
• B)Formed prospective buyers into groups.
• C)Created product groupings.
• D)Estimated size of the overall market.

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Definitions:

Dividends

A portion of a company's earnings distributed to its shareholders, often expressed as a fixed amount per share.

IFRS

International Financial Reporting Standards, a set of global accounting standards that guide the financial reporting of public companies.

Statement of Cash Flows

A financial documentation that illustrates the effect of changes in balance sheet accounts and profit on cash and cash equivalents, dividing the analysis into categories of operating, investing, and financing activities.

Noncash Investing

Investing activities that do not involve the immediate outflow of cash, such as acquiring assets through finance leases.