The IPhone,Blackberry,and New Microsoft Smartphone Are All Positioning Themselves in the Same

question 39

Multiple Choice

The iPhone,Blackberry,and new Microsoft smartphone are all positioning themselves in the same target market by emphasizing their superiority in similar product attributes.This is an example of:

• A)head-to-head positioning.
• B)lateral positioning.
• C)differentiation.
• D)consumer positioning.

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Definitions:

Arbitrator

An arbitrator is a neutral third party who is appointed to resolve a dispute between two or more parties outside of the court system.

Union Members

Individuals who belong to a labor union, an organization that represents the collective interests of workers in negotiations with employers.

Management

The process of directing, controlling, and overseeing the operations and tasks of a business or organization.

Technical Experts

Professionals with specialized knowledge and skills in a particular field or technology, often consulted to solve specific problems or improve processes.