Five General Criteria Are Often Used to Pick Target Segments

question 43

Multiple Choice

Five general criteria are often used to pick target segments.They include the size of the market,expected growth of the market,competitive position of the firm with respect to the market,and compatibility with the organization's objectives and resources.What is the fifth criterion?

• A)cost of reaching the segment
• B)time required to create awareness
• C)need to conform to government regulations
• D)how long target market members have been customers

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Definitions:

Stimulus-response Presentation

A method used in marketing and advertising to elicit a specific reaction or response from the target audience by presenting a particular stimulus.

Persuasive Sales Presentation

A strategic presentation aimed at convincing the audience to purchase a product or service by highlighting its benefits and value.

Formula Selling Presentation

A structured and pre-prepared sales approach where the salesperson follows a specific sequence to persuade the customer.

Personal Selling Process

The sequence of activities undertaken by a salesperson to engage with a prospect, understand their needs, propose a solution, and finalize a sale.