When You Consider Purchasing a Basic Hamburger at a Fast

question 171

Multiple Choice

When you consider purchasing a basic hamburger at a fast food restaurant,the marketing material likely used by the restaurant is one that focuses on ____________ positioning.

• A)head-to-head
• B)psychological
• C)segmentation
• D)cross tabulated

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Definitions:

Spare Plant Capacity

The additional production capacity available in a facility that is not currently being used, allowing for increased output without significant new investment.

Operational Hours

The hours during which a business or service is operational and open to customers.

Capacity Management

The process of planning and controlling the resources needed to meet product demand while maximizing operational efficiency.

Subcontracting

This refers to the practice of assigning or outsourcing part of the obligations and tasks under a contract to another party known as a subcontractor.