When Nokia Considered Entering the African Smartphone Market,one of the Fastest

question 218

Multiple Choice

When Nokia considered entering the African smartphone market,one of the fastest growing regions in the world for smartphone adoption,it calculated the total cellphone and smartphone sales already occurring in this region to use in its analysis.Nokia is determining the _______ for the market.

• A)top-down forecast
• B)market potential
• C)growth potential
• D)sales forecast

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Definitions:

Marginal Costs

The extra cost incurred by producing one additional unit of a product.

Indifferent

A state where an individual or group has no preference or difference in satisfaction among options, showing no bias or partiality towards any choice.

Break Even

The point at which total costs and total revenues are equal, resulting in no net loss or gain.

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and equipment leases, remaining constant regardless of how much a company produces.