Which Social Media Segment Is Likely to Be Interested in Purchasing

question 56

Multiple Choice

Which social media segment is likely to be interested in purchasing the following financial service offered by a bank through an online banner-ad marketing campaign: 'No-Risk,Bonds Offering Guaranteed 5% Returns Per Annum'?

• A)producers of content
• B)followers of content
• C)non-users
• D)risk-conscious users

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Definitions:

Cross-Price Elasticity

A measurement of how the quantity demanded of one good responds to a change in the price of another good.

Negative

A term often indicating a subtraction, a deficit, or an unfavorable outcome in various contexts.

Unrelated Goods

denotes two or more goods that have no direct connection in consumption or production, implying no cross-price elasticity between them.

Complementary Goods

Products or services that are consumed together because the use of one enhances the use of the other.