A New Local Coffee Shop Has Noticed That in Town

question 38

Multiple Choice

A new local coffee shop has noticed that in town there is a Tim Hortons,McDonald's,and Starbucks all competing for individual's daily coffee purchase.They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic,fair-trade option.As the local coffee shop is just initiating the segmentation and targeting process,what has the local coffee shop just completed?

• A)Recognized a need.
• B)Formed prospective buyers into groups.
• C)Created product groupings.
• D)Estimated size of the overall market.

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Definitions:

Group Brainstorming

A collective thinking process in which group members generate ideas or solutions to a problem in a non-judgmental environment.

Solitary Brainstorming

is a process where an individual generates ideas or solutions on their own without the influence or interruption of a group setting.

Group Brainstorming

is a creative technique where individuals come together to generate ideas or solve problems collectively, leveraging the power of diverse perspectives.

Electronic Brainstorming

A form of brainstorming that uses electronic methods, such as online collaboration tools, to generate ideas or solutions in a group setting.