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Firmographics Involves Both Organizational or Business Characteristics-Such as Location,size of Firm,industry

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Firmographics involves both organizational or business characteristics-such as location,size of firm,industry category,corporate activities,business objectives,and buying objectives-and characteristics of the composition of the organization-which include each of the following EXCEPT:


Definitions:

Personality

A combination of emotional, attitudinal, and behavioral response patterns of an individual that is distinct among people, influencing their interactions and reactions to various situations.

Psychological Characteristics

Traits or features of an individual's mental and emotional makeup, such as personality, attitudes, and cognitive abilities.

Dispositional Approach

This approach in psychology focuses on individual personalities as the source of behavior, highlighting inherent personal inclinations.

Organizational Behaviour

The study of how people interact within groups in a workplace setting, focusing on improving job performance and satisfaction.

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