When Marketers Decide to Use Surveys to Ask Questions,they Make

question 51

Multiple Choice

When marketers decide to use surveys to ask questions,they make each of the following assumptions EXCEPT:

• A)the right questions are being asked.
• B)people will answer according to how they hope the marketers want them to respond.
• C)people will understand the questions being asked.
• D)people know the answers to the questions.

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Definitions:

Alternative Evaluation

The process in which consumers compare different products or brands on various attributes to make a purchasing decision.

Consideration Set

A group of brands or products a consumer evaluates when making a purchase decision.

Criteria

Standards or benchmarks used to evaluate or make decisions about something.

Postpurchase Behavior

The actions and reactions of consumers after buying and using a product, including levels of satisfaction, repeat purchases, and feedback or complaints.