The Process of Defining a Marketing Problem and Opportunity,systematically Collecting

question 96

Multiple Choice

The process of defining a marketing problem and opportunity,systematically collecting and analyzing information,and recommending actions to improve an organization's marketing activities is called:

• A)market decision analysis.
• B)statistical analysis.
• C)marketing research.
• D)SWOT analysis.

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Definitions:

Primary Motivation

The fundamental driving force or reason behind an individual's actions, desires, or needs.

Subsistence Needs

Fundamental requirements necessary for individuals to maintain their basic living conditions, such as food, shelter, and clothing.

Thrill Of Entering

The excitement or exhilaration experienced when engaging in or embarking on something new or adventurous.

Expressive Needs

Human desires or motivations to express oneself emotionally or creatively, often through art, communication, or personal style.