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At a Hallmark store you can find several different product lines of greeting cards,including Fresh Ink,Nature's Sketchbook,Shoebox,Maxine,Mahogany,and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of _____ segmentation.
Persuasive Message
Communication intended to influence the attitudes, beliefs, or behaviors of others through argumentation, appeals, or other means.
Arguments
Statements or reasons given with the aim of persuading others that an action or idea is right or wrong.
Elaboration Likelihood Model
A theory in social psychology that explains how attitudes are formed and changed through two routes of persuasion: central and peripheral.
Persuasion
The act of convincing someone to believe or do something through reasoning or argument.
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