Marketing Research Attempts to Identify and Define Both Marketing _____

question 113

Multiple Choice

Marketing research attempts to identify and define both marketing _____ and _______.

• A)weaknesses; threats
• B)strategies; programs
• C)problems; opportunities
• D)segments; target markets

---

Definitions:

Business Firm

An organization engaged in commercial, industrial, or professional activities, either for profit or non-profit.

Independent Regulatory Agencies

Independent regulatory agencies are federal bodies created by Congress to enforce and regulate specific areas of economic activity, operating with some degree of independence from executive control.

Federal Communications Commission

A United States government agency that regulates interstate and international communications via radio, television, wire, satellite, and cable.

Executive Branch

The branch of government responsible for implementing and enforcing laws, usually led by a president or prime minister.