When Dell Created a Website Where Any Individual Can Submit

question 122

Multiple Choice

When Dell created a website where any individual can submit future ideas or products based on their experience with the company,Dell was using which specific strategy?

• A)open innovation
• B)crowdsourcing
• C)idea generation
• D)online ideation

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Definitions:

Franchising Relationship

A business model that involves a contractual partnership between a franchisor and franchisee to use the franchisor's brand and operating methods.

Franchisor

A business entity that grants the right to an individual or group to carry out commercial activities using its branding, system, and intellectual property in exchange for a fee and adherence to agreed specifications.

Corporate Brand

The collective identity, values, and personality of a company as perceived by the public, employees, and stakeholders.

Franchises

Licensing arrangements whereby an individual or company can use a firm's business model and brand for a prescribed period.