When Marketers Decide to Use Surveys to Ask Questions,they Make

question 51

Multiple Choice

When marketers decide to use surveys to ask questions,they make each of the following assumptions EXCEPT:

• A)the right questions are being asked.
• B)people will answer according to how they hope the marketers want them to respond.
• C)people will understand the questions being asked.
• D)people know the answers to the questions.

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Definitions:

Closed-Ended Question

A type of question that typically requires a simple, definitive answer, often yes or no, rather than a detailed or open-ended response.

Simple Answer

A straightforward response or solution to a question or problem without complexity.

Focused

The state of having concentrated attention or effort on a particular task, object, or activity.

Leading Question

A question that suggests the answer or contains the information the examiner is looking to have confirmed.