The Purchase of a Bottle of Water Is a Low-Involvement

question 114

Multiple Choice

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

• A)Make good use of Dasani stock-outs.
• B)Make the purchase decision high involvement.
• C)Offer coupons for Dasani bottled water.
• D)Convince retailers to only offer Dasani water.

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Definitions:

CVP Analysis

A management accounting technique used to determine the effect of varying levels of cost and volume on operational profit.

Management Function

The process of planning, organizing, leading, and controlling resources to achieve organizational goals.

CVP Analysis

Cost-Volume-Profit Analysis is a method for assessing how fluctuations in costs and sales volumes impact the operating and net income of a business.

Depreciation Expense

The allocated amount of the cost of a tangible fixed asset written off as an expense in the company's accounts over its useful life, reflecting the asset's consumption or loss of value.