Considerable Research Has Documented That in Many Product Categories,consumers Are

question 173

Multiple Choice

Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e.taste or use of the products without labels) .Such products include cigarettes,beer,liquors,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these products.This strong brand preference is the result of:

• A)extended problem solving.
• B)limited problem solving.
• C)routine problem solving.
• D)high-involvement problem solving.

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Definitions:

Native American

A member of any of the indigenous peoples of the Americas.

Catawba Descent

Referring to ancestry or lineage traced back to the Catawba, a Native American tribe primarily from the southeastern United States.

Abdominal Pain

Pain that occurs between the chest and pelvic regions, which can be crampy, achy, dull, or sharp and may be a symptom of a variety of conditions.

Patient Gown

A hospital or clinic garment worn by patients during medical exams and procedures for easy access by healthcare providers.