The Ad for Dove Body Wash Asks the Question,"How Old

question 197

Multiple Choice

The ad for Dove body wash asks the question,"How old will you be when you stop feeling 29?" The ad is using the _____ to appeal to its target market.

• A)self-concept
• B)greed
• C)lust
• D)avarice

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Definitions:

Nonprogrammed

Decision making that involves unique, non-repetitive, and complex problems that require custom solutions.

Creative

Relating to or involving the use of imagination or original ideas to create something; inventive.

SWOT Analysis

A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Untapped Markets

Market segments or areas where a company's products or services have not yet been introduced or exploited.