A Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviours

question 55

Multiple Choice

A consumer's purchases are often influenced by the views,opinions,or behaviours of others.Two aspects of personal influence that are important to marketing are _____ and word-of-mouth activity.

• A)parental guidance
• B)peer pressure
• C)opinion leadership
• D)government regulation

---

Definitions:

Asset Expansion

The process of increasing a company's investment in current and fixed assets to boost its capacity and efficiency.

Pretax Proceeds

The amount of money generated from a sale or transaction before any taxes are deducted.

Working Capital

Working capital, rephrased from net working capital, indicates the liquidity available to a business for day-to-day operations, calculated as current assets minus current liabilities.

Net Working Capital

A measure of a company's short-term financial health, calculated as current assets minus current liabilities.