Walmart Decides to Run Two Different Ads in Toronto,Ontario

question 15

Multiple Choice

Walmart decides to run two different ads in Toronto,Ontario.One,in a predominant Chinese market,is written in Chinese; the other,in a large Italian area,is written in Italian.Walmart is engaging in what type of marketing?

• A)discriminatory marketing
• B)micromarketing marketing
• C)social marketing
• D)ethnic marketing

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Definitions:

Reactivity

The tendency of a chemical substance to undergo a chemical reaction either by itself or with other materials.

Diene

Organic compounds containing two double bonds, often involved in polymerization and other chemical reactions.

Dienophile

A compound that has an affinity for bonding with dienes (molecules with two double bonds) in a Diels-Alder reaction, typically featuring an electron-deficient double or triple bond.

Major Organic Product

The principal product formed in the highest yield during a chemical reaction involving organic compounds.