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What is the main difference between a soap and a detergent?
Marketing Altruism
A marketing strategy that focuses on promoting acts of goodwill or charity by a company, often to enhance reputation or consumer perception.
Societal Marketing
A marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.
Social Responsibility
The duty of businesses and individuals to act in the best interests of their environment and society as a whole.
Cause Marketing Programs
Collaborative efforts between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.
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