Which of the Following Directs Every Element of an International

question 23

Multiple Choice

Which of the following directs every element of an international marketing program?

• A) Strategic plan
• B) Marketing plan
• C) Creative brief
• D) Promotions campaign
• E) Positioning statement

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Definitions:

Shortage

A scenario in which the need for a product or service surpasses the amount available at a particular price.

Quantity Supplied

The amount of a good or service that producers are willing and able to sell at a given price over a specified period of time.

Law Of Demand

A fundamental economic principle stating that, all else being equal, as the price of a good or service decreases, consumer demand for it will increase, and vice versa.

Price

The quantity of currency projected, called for, or dispensed as remuneration for something.