International Marketers Do Not Consider Which of the Following When

question 58

Multiple Choice

International marketers do not consider which of the following when identifying international market segments?

• A) Needs
• B) Attitudes
• C) Differences in policies
• D) Differences in nationalities
• E) Differences in customs

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Definitions:

Lewis Terman

A psychologist known for his work in intelligence testing and the longitudinal study of gifted children.

WAIS

Wechsler Adult Intelligence Scale, a standardized test designed to measure intelligence in adults and older adolescents.

Working Memory

A newer understanding of short-term memory that adds conscious, active processing of incoming sensory information, and of information retrieved from long-term memory.

Achievement Test

A test designed to assess what a person has learned.